When an Investor Should Price Drop Near the Holidays

When should you price drop? Ultimately, I think its best to do it ‘unemotionally’ every two weeks to the next ‘significant price point’ until it sells. The only time you would modify this is if you are approaching a slow period (i.e. Thanksgiving in the North East). You will want to more aggressively price drop prior to this slow period to ensure you are not holding it over the holidays, which could result in extra holding costs and the possibility of your home becoming a ‘stale listing’.

Fun fact: This video was shot at Keana Point in NW Oahu, Hawaii. Beautiful coastal hike w/ a mountain range in the background and even includes a blow hole.

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